1968 JW Foster & Sons “Rugby Boots”

Another gem from David Gumbley, who informs me this advert is from early 1968. Bear in mind firstly, that Reebok itself was born in 1958 from JW Fosters which struggled onwards for a number of years — precisely how many I’ve yet to ascertain. If you happen to know when JWF officially closed please let me know. The boot itself has a curious ‘crown’ detail on the side of the shoe, whilst the advert itself reveals a glimpse of the hardworking nature of shoemaking for the Fosters (‘phone … until 11pm’), whether this was the norm or a result of their struggling business I am unclear. Shortly I’ll consider creating a new section here on Retrobok to catalogue JW Fosters shoes. Remember to take a look at the revised History section too. ~BokOne


Posted on March 11, 2013, in Newsfeed, Originals and tagged , , , . Bookmark the permalink. Leave a comment.

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