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1980 — Aztec/Aztec Princess; B&W Advert

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Another glimpse back in time, this time for the Aztec and Aztec Princess. I have to say, the advert offers a slightly tenuous unique selling point ; that of the Womens’ lasted outsole being offered alongside the Mens. And at greater to cost to the manufacturer!

Perhaps a small sign of different attitudes back in the day 😉 Interesting also to see the trademarked name ‘Unit-II’ for the outsole with its angled rear section, which by 1980 was shortly to become outdated and unfashionable.

Regardless, the Aztec (and revised Aztec II) became legendary Retroboks and have inspired many referential colourways since. Many thanks again to Ritchie for emailing this image to me. —BokOne

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Posted on May 25, 2015, in Newsfeed and tagged , , , , . Bookmark the permalink. Leave a comment.

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