Article: Adidas’ Secret Weapon for the U.S. Footwear Market Is Actually Reebok
Fascinating article over on Hypebeast about Reeboks acquisition by Adidas, and its various ups and downs since. Some big statements in here which I certainly don’t wish to cast doubt on, but offer food for thought – and some tightly crossed fingers for the future of Reebok Classics output.
Reebok is a company with a very rich heritage in sports like basketball, football, baseball and tennis. They have a back catalog of classic sneakers second to only Nike …
Also pleased to note that the article was written by Scott at DeFY New York – a goldmine of a sneaker site which contains many retrobok-related treasures. Anyway, hit the link and read on. Interesting stuff.