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Article: Adidas’ Secret Weapon for the U.S. Footwear Market Is Actually Reebok

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Fascinating article over on Hypebeast about Reeboks acquisition by Adidas, and its various ups and downs since. Some big statements in here which I certainly don’t wish to cast doubt on, but offer food for thought – and some tightly crossed fingers for the future of Reebok Classics output.

Reebok is a company with a very rich heritage in sports like basketball, football, baseball and tennis. They have a back catalog of classic sneakers second to only Nike …

Also pleased to note that the article was written by Scott at DeFY New York – a goldmine of a sneaker site which contains many retrobok-related treasures. Anyway, hit the link and read on. Interesting stuff.

Hypebeast — Adidas’ Secret Weapon for the U.S. Footwear Market Is Actually Reebok

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Posted on December 29, 2015, in Newsfeed and tagged , , , . Bookmark the permalink. Leave a comment.

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