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How Reebok signed Kendrick Lamar

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Blindingly-good interview by Complex with Reeboks’ Director of Entertainment Marketing Damion Presson, telling the story of how Reebok and Kendrick Lamar worked together.

The shoes had a message to them, so it was more than just Reebok putting out a shoe with another artist. These shoes are speaking to the youth in a different way, as opposed to how the other artists are putting out footwear… I think that Kendrick has a message behind his shoes.

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From a personal point-of-view, the collaborations’ real success is ‘authenticity in message‘, and long may it continue. Hit the jump over to Complex to read one of the best Reebok interviews for a while now. -BokOne

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Posted on May 22, 2016, in Newsfeed and tagged , , . Bookmark the permalink. Comments Off on How Reebok signed Kendrick Lamar.

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