How Reebok signed Kendrick Lamar

kendrick_lamar_reebok_promo_1
Blindingly-good interview by Complex with Reeboks’ Director of Entertainment Marketing Damion Presson, telling the story of how Reebok and Kendrick Lamar worked together.

The shoes had a message to them, so it was more than just Reebok putting out a shoe with another artist. These shoes are speaking to the youth in a different way, as opposed to how the other artists are putting out footwear… I think that Kendrick has a message behind his shoes.

kendrick-lamar-x-reebok-ventilator-2

From a personal point-of-view, the collaborations’ real success is ‘authenticity in message‘, and long may it continue. Hit the jump over to Complex to read one of the best Reebok interviews for a while now. -BokOne

Advertisements

Posted on May 22, 2016, in Newsfeed and tagged , , . Bookmark the permalink. Leave a comment.

Retrobok welcomes your feedback!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s