How Reebok signed Kendrick Lamar
Blindingly-good interview by Complex with Reeboks’ Director of Entertainment Marketing Damion Presson, telling the story of how Reebok and Kendrick Lamar worked together.
The shoes had a message to them, so it was more than just Reebok putting out a shoe with another artist. These shoes are speaking to the youth in a different way, as opposed to how the other artists are putting out footwear… I think that Kendrick has a message behind his shoes.
From a personal point-of-view, the collaborations’ real success is ‘authenticity in message‘, and long may it continue. Hit the jump over to Complex to read one of the best Reebok interviews for a while now. -BokOne