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Kendrick Lamar X Reebok Classic QS

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Kendrick Lamar returns with another Reebok collaboration, this time working with Garbstores’ Ian Paley; a man who’s own Reebok collaborations – predominantly featuring the ‘outside in’ concept – have been praised by many, myself included. Hit the jump for more images and thoughts. 

KENDRICK-LAMAR-x-REEBOK-3This shoe undoubtedly draws parallels with Kendricks’ previous Capsule collection: The Classic Leather from earlier in the year, which featured a Crips/Bloods message of harmony with RED/BLUE asymetrical details on each shoe.

For the Classic QS there is now a different inspiration which I will allow Reebok PR to explain:

The deconstructed aesthetic is highlighted by a longitudinal seam that runs down the shoe separating blue and red.  While the split seam continues to tell the unity and neutrality themes that Kendrick has explored with the past two Reebok Capsule collections, the design dives further into Kendrick’s life, representing the significant crossroads that he has faced.

The seam is a metaphor for the major decisions he has been forced to make – from championing gang neutrality throughout his upbringing to using his artistry to make a difference in his own community and the world over.

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I’ll be honest here: The Classic QS is a curious looking shoe at best, with a mix of Classic Leather, Phase II, Classic Clip and perhaps GL6000 midsole blocking all thrown in producing a unique result. Favourite detail? The ‘OK’ hinted within the Reebok logo window: a positive message, while keeping things fun.

I’ll be interested to see how well this sells at release on Friday 1st July, from Reebok.com and global retailers. -BokOne

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Posted on June 18, 2016, in Newsfeed and tagged , , , , . Bookmark the permalink. Leave a comment.

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