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Awesome Reebok documentary

Not sure where to start with this one – so much amazing stuff relevant to Reeboks’ history and Reebok Classics’ history to cover: The birth/split of Reebok from J.W. Fosters; the name change from Mercury Sports; the various locations of offices and workshops in and around Bolton; the early logo and branding changes relating to Adidas; origin of the Starcrest (something that I’m proud that Retrobok accurately reverse-enginereed); some original key UK staff; the explosion of sales in the US with Paul Firemans’ involvement; and much much more. It’s a very atmospheric documentary too – I believe produced by (parent company) Adidas in 2011/2012.

Thanks to Brian for sharing this in the contact section. —BokOne

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Posted on September 18, 2016, in Newsfeed. Bookmark the permalink. Leave a comment.

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