Reebok Spitfire advert, USA 1980/1981
Superb spot from Gary who notified Retrobok about this super-rare advert seen on eBay Canada.
Curious how contemporary the Spitfire appears in this circa 1980/1981 advert, as well as a few oddities within the content; I’m not sure how well-known and iconic the (British World War 2 era) Spitfire was to Americans (imagine an ‘American Running Shoe’ sold in the UK as a Corsair for example).
I’d also never heard of the ‘mummy’* lacing system before – and studying the advert carefully I’m not convinced it offers anything much as a sales feature!
Anyhow, great find. Thanks again to Gary for this spot; contributions are always appreciated! Image has been added to the 80’s Media Page. -BokOne
Buy the real advert at eBay Canada.
David Foster was kind enough to explain the mummy lacing system to Retrobok:
*the Mummy lacing system, refers to the BLUCHER style lacing system, which pulled the facing from further around the instep of the foot, wrapping the foot in the shoe upper, hence Mummy! it gave the shoe an unusual look and all our running shoes returned to an oxford style laced facing after this, with either Nylon speed lacing, AZTEC, Victory, etc,. or Gillie variable lacing from AZII onward. —David Foster