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In Praise Of Reebok Classics

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Great article and stunning artwork via London Store Wavey Garms on the cultural path that Reebok Classics (ie; the ‘Franchise 5‘) have taken in the UK since their respective births in the early 80’s.

“I definitely think the Classic has got a working class association, an association with the man in the in street… it’s a leveller… not every man is going to be wearing a Stan Smith”

Couldn’t have put it better myself! —BokOne

Wavey Garms — In Praise Of Reebok Classics

 

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Posted on March 6, 2018, in Newsfeed and tagged , , , . Bookmark the permalink. 2 Comments.

  1. Hi Chris,
    I liked the article, as one of the designers of the classic range (I worked on them from ‘83 -’89). Reebok never went out to capture that market. trainer culture in the UK was the adidas samba and city series. The Classic leather was an attempt by the running category manager to boost his sales as they were flagging compared to the new Aerobic segment. So Classic used the same materials as the aerobic footwear on a running base, the shoe was aimed at the west coast of the USA and became very much Yuppie footwear. it took until around ’87 for JD to catch onto the classic leather, at which point the special makeup team that developed these shoes started to go to town on the shoe and pushed it more mainstream streetwear.
    best wishes
    David

  2. Hugely grateful to get your knowledge and hear your thoughts as always David 🙂