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Blog Archives

BBC – Inside the Factory featuring David Foster

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The BBC series Inside the Factory recently broadcast an episode about the manufacturing processes of running shoes, which goes behind the scenes at the UK’s New Balance factory in Flimby. Within the show, David Foster talks about the history of JW Foster & Sons, and the birth and success of Reebok. Hit the jump for viewing options. Read the rest of this entry

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David Foster on the 1978 (!) Aztec OG

aztec

With the retro of the 1979 1978 Aztec released today, I got in touch with David Foster (his Father Joe and Uncle Jeff started Reebok from the ashes of the J.W. Fosters company in 1958) to ask his memories of the shoe, and it’s success. David not only confirms the original release year (!!), the impact this shoe had on Reebok sales and success, but also the model of the first Reebok Womens shoe. Read on!

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Feature — David Foster: Creating the Victory GTI Road Trainer.

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Some more fascinating insights into the making of 80’s Reebok runners from David Foster.

David is the 8th generation of the Foster family involved in shoemaking — his Father Joe and Uncle Jeff started Reebok from the ashes of the J.W. Fosters company in 1958. David himself was directly involved in the design and manufacture of some of Reeboks’ most succesful shoes in the 1980’s.

Click on for more.
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Classic Leather — 30th Anniversary interview with David Foster


For the 30th Anniversary of the 1983 Reebok Classic Leather,
Retrobok approached David Foster with some more questions
to unearth the early history of this now-legendary shoe.

David is the 8th generation of the Foster family — his father Joe and uncle Jeff
started Reebok from the ashes of the J.W. Fosters company in 1958. He was
directly involved in the design and manufacture of some of 
Reeboks’
most successful shoes in the 1980’s. He now runs his own footwear company.

He was kind enough to take time to answer Retroboks’ questions,
and also speaks his mind. Click on to read. —BokOne

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Interview – David Foster

Retrobok is hugely fortunate to have interviewed David Foster, revealing some fascinating insights into Reeboks’ history. David is the 8th generation of the Foster family involved in shoemaking — his Father Joe and Uncle Jeff started Reebok from the ashes of the J.W. Fosters company in 1958. David himself was directly involved in the design and manufacture of some of Reeboks’ most succesful shoes in the 1980’s. Read on for a glimpse into Reeboks’ most important years — and to discover the influence from Volvo Cars … Read the rest of this entry