Inspired short promo featuring none other than co-founder Joe Foster himself, and reflecting on the Aztecs’ impact and heritage, as the retro is released in the UK today. Thanks to my contact Ritchie for the heads up on this!
I don’t believe I’ve sufficiently stated just how great a job Reebok have done with retro’ing the Aztec; hand-made and with authentic materials, it’s a truly great shoe fully deserving of its reputation. -BokOne
Retrobok is hugely fortunate to have interviewed David Foster, revealing some fascinating insights into Reeboks’ history. David is the 8th generation of the Foster family involved in shoemaking — his Father Joe and Uncle Jeff started Reebok from the ashes of the J.W. Fosters company in 1958. David himself was directly involved in the design and manufacture of some of Reeboks’ most succesful shoes in the 1980’s. Read on for a glimpse into Reeboks’ most important years — and to discover the influence from Volvo Cars … Read the rest of this entry
Retrobok continues to investigate Reeboks‘ history with this gallery of JW Fosters’ and Reeboks’ earliest shoes. From the late 1800’s to the 1960’s they clearly show the craftsmanship and early innovation that helped make Reebok the global success it is today.
1900 – Foster Deluxe Spike