The 1983 Reebok London is a bit of a rarety within the current release of retros’ from Reebok Classic, primarily as it was a true road-race shoe back in the day. It also sits alongside last years release of the Aztec OG in this regard; especially when you experience the shoes side-by-side each having a lightness and thinness that even modern Nike runners would find hard to match.
Beyond this, the London TC has a parallel with recent Kendrick Lamar collabs that may surprise you. Hit the jump for more macros and eulogizing… Read the rest of this entry
Kendrick Lamar returns with another Reebok collaboration, this time working with Garbstores’ Ian Paley; a man who’s own Reebok collaborations – predominantly featuring the ‘outside in’ concept – have been praised by many, myself included. Hit the jump for more images and thoughts. Read the rest of this entry
Blindingly-good interview by Complex with Reeboks’ Director of Entertainment Marketing Damion Presson, telling the story of how Reebok and Kendrick Lamar worked together.
The shoes had a message to them, so it was more than just Reebok putting out a shoe with another artist. These shoes are speaking to the youth in a different way, as opposed to how the other artists are putting out footwear… I think that Kendrick has a message behind his shoes.
From a personal point-of-view, the collaborations’ real success is ‘authenticity in message‘, and long may it continue. Hit the jump over to Complex to read one of the best Reebok interviews for a while now. -BokOne
Reebok Classics‘ brand ambassador Kendrick Lamar dropped into ol’ blighty recently for some surprise appearances and to share much Reebok love. Hit the jump for video, and a shot of Star Wars’ John Boyega rocking a pair of CL’s for himself. —BokOne Read the rest of this entry