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Hypebeast — Why Is the Reebok Instapump Fury So Popular in Asia?

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This great question is asked over on Hypebeast, providing a few interesting insights.

However, I’m a little disappointed with the article including vapid Reebok PR answers (example — “Combining the Pump technology with its unique look, the Instapump Fury is not only a pair of sports shoes, but also works for street-style outfits“)… you don’t say!

Yes, I AM being picky 😉 Hit the jump over to Hypebeast now. —BokOne

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A Bathing Ape x mita sneakers — Insta Pump Fury OG

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Pump Fury OG: check.
Dual Japanese collab: check.
Camo upper: check.
Limited edition: check. 

Released the day after my birthday (hell yeah, that’s a blatant hint Reebok Classics!) I think we all know how fast these puppies will fly off the shelves. Apparently available from Reebok Certified Network stores globally on Saturday August 9th (that’s the day after my birthday, Reebok Classics!) they’re also available from relevant Japanese boutique stores such as Bapexclusive Aoyama, DSM Ginza (Toky0), and mita sneakers.

Info and images correlated from Hypebeast and Sneakernews.

Hit the jump for more images! —BokOne Read the rest of this entry

Sneaker Freaker — 20 years of the Insta Pump Fury

Superb Sneaker Freaker video featuring Reebok heavyweights Paul Litchfield and Retrobok-visitor Steven Smith talking about the impact and legacy of the OG InstaPump Fury, and the current collaborations in celebration of it’s 20th anniversary. Enjoy! —BokOne

Pump Fury OG retro — Release date & further details announced

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2014 is the 20th anniversary of the Instapump Fury, and Reebok Classics have announced the OG colourway release on Friday 31st January.

As most of you are also aware, Reebok are planning a huge raft of makeup collabs for the Fury — 27 collabs have been stated meaning a significant focus for Reebok Classics in 2014 is very much on this legendary, out-of-this-world shoe. As far as release dates for the 27 collabs are concerned, Reebok Classics tell me these will ‘roll out weekly’ through Spring and Summer, ensuring the focus is on the OG’s first and foremost.

To my less-trained eye, Reebok have done a great job on the accuracy of these retro OG’s ; the unique toe wraps are accurate to the ’94 originals, and of course the triple hexalite window on the heal too. If you have thoughts about the accuracy/quality of these, Retrobok would like to hear from you.

I’m not seeing any pre-order activity on these in any stores yet, but will post up as soon as I do.

Many many more pics after the jump! —BokOne

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