Blog Archives

LX 8500 advert — Our Past is the Future of Running (1986)


I’m surprised myself that I’d not found this sooner, but it’s fantastic to see an original 1986 advert for the LX 8500 (the year can be feintly seen in the bottom right corner). The advert naturally covers the 4 main ‘technologies’ of the LX ; the Reebound™ midsole, patented embossed pigskin upper, Goodyear® Indy 500® outsole and of course the 3M Scotchlite™ reflective trim on the heel wrap. That’s enough ®’s and ™’s for one sentence…

The ad also mentions the shoes’ availability from Cal Sports which I think it would be safe to presume that this was a US print advert.

Added to Retroboks’ 80’s Media section – plenty more in there to investigate! —BokOne


1980 — Aztec/Aztec Princess; B&W Advert


Another glimpse back in time, this time for the Aztec and Aztec Princess. I have to say, the advert offers a slightly tenuous unique selling point ; that of the Womens’ lasted outsole being offered alongside the Mens. And at greater to cost to the manufacturer!

Perhaps a small sign of different attitudes back in the day 😉 Interesting also to see the trademarked name ‘Unit-II’ for the outsole with its angled rear section, which by 1980 was shortly to become outdated and unfashionable.

Regardless, the Aztec (and revised Aztec II) became legendary Retroboks and have inspired many referential colourways since. Many thanks again to Ritchie for emailing this image to me. —BokOne

Media section: 200+ Images added

Retrobok now has a vastly expanded Media area — now in 4 parts with 70’s, 80’s, 90’s and ‘2000 onwards‘ each having their own dedicated pages. There is a great deal of exciting material in here, from the basic black and white newspaper adverts of the 70’s, featuring strange shoes with equally strange names, through the colourful (and occasionally cheesy) 80’s and into the sharper more aggressive 90’s styles. I’ll be showcasing specific adverts in new posts on Retrobok over the coming weeks, but I must thank David Gumbley for contributing so many fantastically detailed scans. His own website is over at NoSugar.Co.Uk with other sneaker brands covered too. Enjoy! ~BokOne

80’s Media

An archive of Reebok marketing material from the 1980’s. With special thanks to DefyNewYorkDavid Gumbley, Zack Schlemmer, TheReebokKid and David Foster.

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90’s Media

An archive of Reebok marketing material from the 1990’s. With thanks to DefyNewYork, DIXY, David Gumbley Zack SchlemmerGiles Metcalfe and TheReebokKid.

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Coming soon! HUGE collection of printed Reebok material

I’m extremely pleased to announce that I’ll be adding a MASSIVE collection of printed Reebok advertising material & catalogues to Retrobok — courtesy of a keen collector. The material is hugely useful for seeing shoe lineage, Reebok branding and advertising history, and for improving the accuracy on the 70’s / 80’s / 90’s pages here on Retrobok. Watch this space! ~BokOne


Welcome to the heavily updated RetrobokMedia section – now with 4 huge pages featuring the Webs biggest collection of 70’s, 80’s, 90’s and 2000’s Reebok Catalogues and Advertising material. Very special thanks to DefyNewYork, DIXY and David Gumbley for providing material and permission, and to David Foster also.

Please use the sub-menus above [MEDIA], or the Links below.