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Feature — David Foster: Creating the Victory GTI Road Trainer.

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Some more fascinating insights into the making of 80’s Reebok runners from David Foster.

David is the 8th generation of the Foster family involved in shoemaking — his Father Joe and Uncle Jeff started Reebok from the ashes of the J.W. Fosters company in 1958. David himself was directly involved in the design and manufacture of some of Reeboks’ most succesful shoes in the 1980’s.

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Victory G advert – 1981

Very nice advert showing the Victory G from a fresher angle, and giving us a little insight into its’ unique selling points (click image to read in full). This is pretty early Reebok marketing material too – the tagline “British Running Shoes” seems somewhat quaint and matter-of-fact, and clearly added for the U.S. market. This print is currently on eBay (US). ~BokOne